The long-running Geneva show\u0027s spin-off event has attracted plenty of glitz and controversy
The very concept of the Geneva International Motor Show Qatar is outlandish, bordering on absurd. Yet here we are, with a show being staged in a blissfully air-conditioned convention centre in the heart of a gleaming modern city carved out of the desert on a small Arabian peninsula some 3000 miles or so from the foothills of the Alps where Geneva is nestled.
While those brands were present, none revealed anything that had more than a regional significance and promises of "ten-plus" world premieres really required some imagination to reach. Toyota showed off a new Land Cruiser Base special edition, effectively a customisable version of what is by far Qatar’s best-selling vehicle. This is a desert country: people don’t buy SUVs for show here.
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