Quibi says it's operating in a white space of its own, but it's hard to see why it isn't just another streaming service in an ocean of streaming services.
it will launch April 6 for $4.99 per month with ads or $7.99 per month without. Quibi will be unique from other streaming services because it will create "a true partnership between technology and creative," Tom Conrad, Quibi's chief product officer,. Quibi's pitch is to make appealing content to millennials looking to watch longform content broken down into shorter bites on mobile devices.
Turns out there wasn't a big audience for what Verizon was selling. Verizon shut down Go90 in July of last year. The good news for Quibi is Go90 already happened. Katzenberg and Whitman can specifically look to Verizon's failed attempt at manufacturing mobile content for evidence on what not to do. Katzenberg has frequently noted that less than 10% ofviewing occurs via a phone — proof, he said, that Quibi's business model is fundamentally different than companies showcasing longer form content such as Netflix, Disney+, Hulu and other streaming services from traditional media companies.
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