The newly-released “Audio Today 2023” report says broadcast radio reaches 94% of U.S. Latins every month — a higher percentage than any other platform.
While radio may no longer be the only game in town when it comes to promoting and playing music, its importance is still outsized, according to Nielsen’s newly releasedAccording to the report, which took into consideration listening by adults in more than 250 U.S. markets, radio reaches 94% of Latins every month, more than any other linear or digital media platform. That includes live and time-shifted TV , smartphones and PCs .In terms of audio services only, the difference is stark.
That dominance also holds true among non-Hispanic listeners, though it’s a little less pronounced. Radio reaches 90% of all non-Hispanic listeners 18 plus and 82% of non-Hispanics 18-34 . “Radios’ reach is exceptional and always has been,” notes de Armas, who says the numbers weren’t surprising for her. “In fact in the past 10 years, it’s only dropped three percentage points. And that means that radio is a deeply embedded part of Hispanic life. It’s accessible everywhere, and a very important part of the Latino experience in a way I don’t see replicated in other groups. Radio serves a unique role in the lives of Hispanics. Radio is local.
Historically, says de Armas, Spanish language television has long been a part of the Hispanic experience in the United States with Univision and Telemundo. But cable was inaccessible for many people because the consumer had to pay, and there was an additional cost for Spanish programming. YouTube, on the other hand, was free, as long as you had Internet access.
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
UCLA's Equity for Latinx/Hispanic Healthy Aging Lab pushes for more education about brain healthLatinos are 1.5 times more likely to develop Alzheimer's disease than their white counterparts, but make up a small fraction of participants in the research. One common barrier is language.
Leer más »
Trump's rally in Hialeah, one of the most Hispanic cities in the countryCarmen Sesin is a reporter for NBC News based in Miami, Florida.
Leer más »
Princeton Open results: Lehigh dominates; Tigers, Rider, Rutgers have mixed reviewsThe MountainHawks crowned 7 champs, including N.J. wrestlers Luke Stanich and Max Brignola.
Leer más »
Behind the Curtain: Biden's race problemBiden is bleeding support among Hispanic voters and Black voters
Leer más »
Deshaun Watson so-so, Browns defense dominates – Terry Pluto’s Halftime ScribblesThe Browns had an inconsistent first half offensively but still led, 13-0, at halftime vs. the Cardinals.
Leer más »