Created in collaboration with Morehouse and Spelman Colleges in Atlanta, Georgia, the range of outerwear, knitwear, suits and dresses was based on the 'rich heritage and esteemed traditions' of both schools, according to a press release.
Two years after promising to reexamine how it"portrays the American dream" amid the Black Lives Matter movement, Ralph Lauren is launching a collection inspired by the country's historically Black colleges.
The label, which is known for its preppy style and collegiate-inspired designs, said it looked to clothes worn at historically Black colleges and universities between the 1920s and 1950s. But the garments also nod to specific sartorial traditions of the two schools, like the formal maroon blazers given to Morehouse students upon joining the college.
The collection, which was unveiled Tuesday, was overseen by Ralph Lauren directors James Jeter and Dara Douglas, alumni of Morehouse and Spelman, respectively.In the press release, issued jointly by Ralph Lauren Corporation and the two colleges, the brand's founder said the collection"expresses the spirited history, deep sense of community and legacy of timeless dressing at historically Black colleges and universities.
The campaign comes after the label promised in 2020 to"deeply examine bias" across its company and practices. Among a host of commitments -- which included giving leadership roles and fair benefits to Black employees, investing in education and supporting NGOs that support communities of color -- the label pledged to examine"how we portray the American dream and use our brand voice.
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