Ram CEO Mike Koval has hinted at a mid-size pickup truck.
about the fate of a modern Dakota, Ram CEO Mike Koval said he plans to show something along those lines at a dealer meeting taking place in Las Vegas in late March.
Rumor has it Koval is planning to show a concept of a mid-size pickup with an electrified powertrain.Koval also acknowledged that there's plenty of opportunity in the mid-size segment. The likes of Chevrolet, Ford, Nissan, and Toyota have all found success in recent years with their respective mid-size pickup offerings.
In the same interview, Koval also makes mention of a mystery pickup prototype recently spotted testing in Europe together with a Fiat Toro, a compact pickup offered in South America.While a modern Dakota for North America, electrified or not, might be years away, Ram has some new products coming. Key among them is an electric 1500
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