ICYMI: Ranching group drops 'Cattlemen' name to be more gender inclusive
But while Thursday’s news was unexpected, Smith said the organization’s new name, Canadian Cattle Association, is more reflective of her personal experience.
But while cattle ranching is still big business in Western Canada, particularly in Alberta where it is closely linked with the province’s history and identity, the beef industry has struggled with its image in recent years as issues like climate change and animal welfare have gained traction with the public and governments.
He added that beyond the issue of gender, “Cattle Association” will hopefully also resonate better with feedmill owners, veterinarians and other individuals who play a crucial role in the Canadian beef industry but aren’t necessarily ranchers. Sheila Hillmer, who ranches with her family just south of Lethbridge and sits on the CCA board, said the beef industry is no different than any other industry or business right now, in that it is grappling with a rapidly changing world.
Last year, the Saskatchewan Cattlemen’s Association entertained a resolution calling for that group to also rename itself to be more gender inclusive.
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