.snipes_usa is kicking off its first apparel launch of the year with the help of rapper Coi Leray.
Leray appears in the campaign video wearing an array of Snipes streetwear styles as she’s getting ready for a performance.
“Who says you can’t work hard and still enjoy yourself?” Leray says in the campaign video. “You can’t tell me nothing. I’m a trendsetter and I’m going to do what I want. If I can’t have success on my terms, then what is it really worth? It’s me, Coi at the center. Every day is another chance to go get it. We all have the same 24 hours. What you choose to do with it is on you. No matter what, I’m going to always have fun. That’s really all that matters.
Snipes apparel collection includes styles like nylon jackets, hoodies, trousers and loungewear in an array of neon colors. The collection is available now on Snipes’ website.
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