Raven Jackson on film marketing: 'I have always considered trailers as little poems'

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Raven Jackson on film marketing: 'I have always considered trailers as little poems'
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For ‘All Dirt Roads Taste of Salt’ filmmaker Raven Jackson, cutting the trailer for her “Moonlight”-inspired A24 release has been one of several ‘full circle’ Sundance moments.

Longtime festival programmer John Nein reveals eight tips for applying to Sundance. Plus, seven filmmakers reveal their festival dos and don’ts.You know, I wanted to try to ski for the first time — that’s something that’s on my bucket list — but I was not able to. I did watch other people do it. I also came in very optimistic about seeing some new films, but I didn’t really get to see any. When you have a pocket of time, you’re just like, “I’d rather rest.

If you had to quantify the Sundance “bounce” with one thing that’s happened to you, professionally or personally, what would that be? People I didn’t know would write something on Instagram and tag me or send me a message. There are a few extended hugs in the film, and several people messaged me talking about how they needed to see that care and those hugs. That really moved me. To think that something resonated on such a deep level that they shared that with me — I don’t take that for granted.

I can’t share much about the plans. I will say specifically about the trailer, I am someone who truly loves trailers. I have always considered trailers as little poems, and it feels like that’s what this film is. So it’s been exciting to be thinking about and discussing and putting my energy toward my own trailer. When I was writing the film and trying to put myself in the mood to turn toward the page, I would watch trailers to spark something in me creatively.

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