Data analytics is a crowded space, so Thinknum took a slightly different approach to getting investors (and employees) on board with the vision.
, combined with investor fatigue around financial services, meant the small startup's team had to think outside the box when they started fundraising.
And so, late last year, Thinknum took an unusual tactic as it embarked on raising its Series A round: Rather than use a traditional investor pitch deck, it decided to create a comic book titled"Quest for Alpha," written by Lopata herself, and illustrated by artists Billy McDermott and Butcher Billy.Read More:
Lopata said she designed and wrote the book, which was then sent via PDF file to potential investors ahead of their meetings. She had the book printed as well and brought several copies to the board room. The comic has since become part of the on-boarding process for new employees as a part of laying out its corporate vision.
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