Warner Bros. Discovery unveiled a streaming service Wednesday combining iconic HBO programming such as “The Sopranos” with a mix of unscripted TV series in a...
Warner Bros. Discovery unveiled a streaming service Wednesday combining iconic HBO programming such as “The Sopranos” with a mix of unscripted TV series in a push to reap more subscribers from what so far has been a muddled media merger.
The $16-per-month service, called Max, will be released May 23 in the U.S. and automatically replace the company’s existing HBO Max service in what is being promised as a seamless transition. When the deal was announced in 2021, Warner Bros. Discovery WBD CEO David Zaslav envisioned it creating “the best media company in the world” backed by a vast library of movies, TV series, documentaries and children’s programming. The goal was to stand out among an array of streaming options competing for subscribers at a time many households are trimming discretionary spending amid stubbornly high inflation.
The ongoing skepticism has been reflected in New York-based Warner Bros. Discovery’s stock price, which has dropped by more than 40% since the merger’s completion, including further erosion Wednesday that occurred after the company laid out its plans for the Max app.
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