The goalposts have shifted for international production and distribution groups, says James Baker, president of Red Arrow Studios. “The old notion that size is everything is changing,” Baker,…
. “The old notion that size is everything is changing,” Baker, a former exec at Sky and Al Gore’s Current TV, tellsRed Arrow Studios has 20 production companies in its stable as well as a sales arm, making it a sizable player but not the biggest beast. Baker is happy with that position. “Some of the much bigger groups made some really big swings and said, ‘We’ve got to have a massive L.A.
In unscripted, Red Arrow’s key properties include “Married at First Sight,” “Say Yes to the Dress,” and, for Hulu and FX, “The Weekly.” In drama, Baker says the days of getting in on a show for 20% of the budget are gone: “You have to be willing to get in early and say we are going to play a role in actively packaging this show, not just be the distribution partner,” he says.
Out of Europe, “Viena Blood” is a good example, with Austria’s ORF and Germany’s ZDF the anchor broadcasters, Red Arrow’s “Deep State” producer Endor making the show, and its distribution arm taking care of sales. The word from the top, where Max Conze took over as CEO last year, is that Red Arrow Studios should be working more closely with the channels in the group. Similar moves are afoot with ITV in the U.K., RTL Group across Europe, and Viacom internationally, where the large groups look to make their content and channels divisions work together more tightly.
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