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Auburn's VIP Experiences menu includes an offering to join Tiger Walk inside the barrier. Julie Bennett | [email protected] fireworks launch from the scoreboard showing Hugh Freeze leading Auburn from the dark tunnel and into the sun-splashed September afternoon. The moment is peak college football as nearly all 88,043 Jordan-Hare Stadium occupants whoop it up as Auburn jogs through the marching band to its sideline.
“Now more than ever, it’s easy to stay home and watch on TV in the air conditioning and not have to battle the elements,” said Daniel Watkins, the senior associate AD for marketing and revenue generation at Auburn. “So it’s important for us, we’re tasked with new ways of keeping you engaged and interested in attending our events.”
Prices vary from game to game on the different experiences as web traffic on the program’s site increases each week. They sold 224 separate packages for the Georgia game, Watkins said, when they added the $1,200 ultimate package that combined the top offerings.Meanwhile, in Starkville, the Maroon Memories program continues with similar offerings. The outlier would have to be the ride in the Bully Cart as the costumed mascot leads the team onto the field in what amounts to a supped-up golf cart.
Auburn’s experiences are sold on a week-to-week basis. Its site goes live at 9 a.m. CT on the Monday of each game week, first come, first served. A pregame sideline pass was $75 for last week’s visit from Alabama or $50 for the Western Michigan. There are a few tack-ons if customers want to make the experience a core memory. McNally said they’ve had marriage proposals in the past.
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