Why two Michelin-starred chefs are opening a new Korean American deli and mini-mart
Katianna and John Hong have cooked in Michelin-starred restaurants, but their newest endeavor has taken them on a very different path. On Jan. 10, they are scheduled to open Yangban Society, a casual deli super and mini-mart that they say will challenge notions of what it means to be Korean American.
There’s a separate super mini-mart, which pays homage to the convenience stores of Japan and South Korea. When she was 16, an aunt and uncle took her on her first trip back to South Korea, but it was a frustrating experience. “I already wasn’t feeling totally connected here [in the United States],” Katianna said. “And then, after going to Korea and realizing that Koreans don’t claim you either because you don’t speak Korean and you look very American, I felt like I didn’t belong anywhere.”
“It was hard because there wasn’t much help on the assimilation part,” said John, 34. “They were very Korean and let me deal with not really fitting in.” “Success for us would be able to prepare delicious food that we could stand behind and has the integrity to reach everyone and not just this very small group of wealthy people that come to a three-Michelin-starred restaurant,” Katianna said.
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