Reebok is expanding its roster of partners by signing Latin musician Anuel_2bleA for a long-term partnership.
The Grammy-nominated rapper previously teamed with Reebok to launch exclusive collaborations with Foot Locker Inc., including collections that leveraged the artist’s Puerto Rican background. The collections offered versions of the Reebok Classic Leather, Pump Omni Zone and Question Mid sneaker styles.
“Reebok and Anuel share a longtime mutual admiration for one another,” said Reebok chief executive officer Todd Krinsky. “Having the opportunity to collaborate this past season was a great indicator of what’s to come and we’re thrilled to make this partnership finally official.
Reebok has a history of teaming with musicians for partnerships and collaborations. In recent years, the brand has worked with the likes of
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