BAZAAR has the exclusive first look at all three styles and the campaign starring Camila Morrone.
Last year, shoppers logged on to Reformation’s store and searched for bags more than any other category: more than its recently relaunched footwear, more than its
The brand is releasing its first leather handbag capsule—two shoulder bags and one tote, ranging from $248 to $698 in several colors—on April 24,, who had previously modeled for Reformation’s online store in 2014, poses with the new designs in a coinciding campaign.on-the-go Totes and shoulder bags that could equally complement the label’s matching linen sets, vintage-inspired denim, and party dresses were always on Reformation’s vision board; shopper pleas for a collection have stacked up in a steady clip over the years. The brand's first attempts to design an It-Bag, however, wasn’t “compelling” enough to reach production, the executive said. “There weren't enough people who were like, ‘Yes, I'm buying it.
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