Moviegoers paying $18 to $23.50 a month can see as many films as they want, depending upon their location.
Regal Cinemas has finally unveiled its monthly subscription plan, and it's the most aggressive offering yet among the top three circuits in the U.S.
Those paying $18 will have access to 200 of Regal's 564 locations across the country that are in smaller markets. For the second tier of theaters, or 400 cinemas, patrons will pay $21 a month. Those paying $23.50 will have access to every Regal theater, including Regal L.A. Live in downtown Los Angeles and the popular Regal Union Square multiplex in Manhattan.
For a surcharge, a member of Regal Unlimited falling into the first two-tiers can gain access to any location. And any Unlimited customer can also pay a surcharge to see a movie in a premium format or in 3D.Theater chains started embracing monthly subscription plans after the meteoric rise of MoviePass, which, at one point, let its customers see one movie a day for $10 a month. Box office revenue in North America hit an all-time high of $11.
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