. heisrema, whose SelenaGomez-featured track “Calm Down” is climbing the charts worldwide, brings Afrobeats to the global stage.
Nigerian musician Rema has never been one for standing still. At any point in time, the 22-year-old rapper and singer can be found doodling art designs for prospective use, supervising song mixes, rehearsing for concert dates, or navigating interviews with reporters trying to make sense of the exciting new star and his meteoric rise. “I always have to get up to something,” Rema says with a cheeky smile during a recent Zoom call from Los Angeles.
It has only been a few days since Rema performed at the NBA All-Star Game Halftime Show alongside fellow Nigerian stars Tems and Burna Boy in an Afrobeats-themed showcase that proves the rising popularity of the West African-pioneered musical style in America. Rema is keen to speak on the importance of that performance and the incredible culture that has propelled Afrobeats to global fame.
Born and raised in the ancient city of Benin in southwestern Nigeria, Rema navigated a tough upbringing that saw his father and brother pass away during his childhood, placing the central familial responsibility on his shoulders at the age of 14. Still, Benin is a city of fond memories for the singer, whose introduction to music came courtesy of trap—which he heard cousins and family members play at home and during social gatherings.
In the beginning, Rema took note of the critics who derided his music for bearing similarities to the scores of Bollywood movies, which are hugely popular in Nigeria. “While I was creating my sound and making my first EP, a place like India didn’t cross my mind—until criticism of my music started,” Rema says.
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