Renzo Rosso’s La-Dolce-Vita-on-Viagra Aesthetic

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Renzo Rosso’s La-Dolce-Vita-on-Viagra Aesthetic
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Recently, the brand Diesel “upped its already considerable horniness quotient by sending, as part of the invitation to its Milan fashion show, a butt plug tucked inside an elegant tomato-red box,” frynaomifry writes.

It was Fashion Week in New York again, with all its usual enthusiasms—a singing Lil Nas X in a silver crop top walking a runway, anyone?—but in a quiet, book-lined room in the Italian consulate, on Park Avenue, the billionaire fashion entrepreneur Renzo Rosso was taking a breather. Rosso, who is sixty-seven, was in town for the runway presentation of the fashion house Marni, which he owns, and which was holding its first show ever in New York.

“Marni is becoming very supermodern,” Rosso said. “It was much more intellectual, much older when I acquire the company, seven years ago.” Rosso, who is married for the second time and has seven children , was dressed in slim black separates—pants, shirt, and socks from Diesel, jacket from Jil Sander—accessorized with a diamond necklace and bracelet. With his blondish-silver curls and his initials tattooed on two of his knuckles in Gothic script, he looked like a wealthy rock star reaping the rewards of decades on the road.

The la-dolce-vita-on-Viagra ethos is still crucial to Diesel’s image. Two years ago, the brand’s profile got a boost from the arrival of a new creative director, the Belgian Glenn Martens. When Kanye West briefly courted Julia Fox, last winter, he brought her to a hotel room lined with Martens-designed Diesel clothing from the Spring 2022 collection to try on. In one photograph from that day, Fox had on a skintight denim ensemble and was straddling West on the floor.

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