Here we are, just days away from the start of the 2023-24 television season… and the major networks still aren’t 100% sure what they’re doing. Just last week, several broadcasters scrambled to make…
Here we are, just days away from the start of the 2023-24 television season… and the major networks still aren’t 100% sure what they’re doing. Just last week, several broadcasters scrambled to make even more last minute schedule changes — on top of other recently announced tweaks. The fall lineups that viewers tune into later this month will be remarkably different than the ones first announced in May.
The dual WGA and SAG-AFTRA strikes halted production on scripted series this summer — forcing a pivot at the traditional broadcast networks toward fall schedules filled with reality fare, game shows, sports, repeats and acquisitions from various streaming and international sources. “We are really uniquely positioned to make it feel like fall is back,” she says. “I look at our slate as one of the only places where new scripted dramas launching, so obviously we’re leaning into that. Given that there’s less competition, the lanes are a little bit clearer,” says Margaret Walker, SVP of NBC brand strategy and audience growth.
“We are very lucky, going into this fall, Fox is up 5% year over year and we’re starting in a place of positivity, as well as having college football, pro football, the World Series,” he says. “We’re working with these ‘grandfluencers,’ who are these amazing, delightful people that have massive followings on Tik Tok and Instagram,” she says. “We’re creating a golden glow-up Snapchat lens. We’re really leaning in hard on that show, because we feel it has an opportunity to bring in an audience just like we would on a regular fall scripted show.”
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