DeSantis is being advised to shield Trump and take aim at unserious candidates.
“Defend Trump when Chris Christie attacks him,” the memo reads. It suggests this line for pushing back against him: “Trump isn’t here so let’s just leave him alone. He’s too weak to defend himself here. We’re all running against him. I don’t think we want to join forces with someone on this stage who’s auditioning for a show on MSNBC.”The memo advises DeSantis to treat Trump in the gentlest, most flattering way.
Attacking Trump is, admittedly, a complicated task. The Republican base is still enthralled with him, and any viable Republican presidential candidate needs to pay significant heed to the MAGA worldview. But it’s a remarkable self-surrender to protect the front-runner from attacks from other candidates and refuse to criticize him in substantive terms. Once considered Trump’s most formidable foe, DeSantis has sunk in the polls and.
“Take a sledgehammer to Vivek Ramaswamy: ‘Fake Vivek’ Or ‘Vivek the Fake,’” the memo recommends. Setting aside for a moment how weak those monikers are, this strategy could simply backfire. Ramaswamy is doing surprisingly well in the polls, even nipping at DeSantis’ heels in some surveys. But he likely still lacks the name recognition and experience to become a serious contender in the longer-term.
The memo is also deeply cynical. Part of the reason it advises DeSantis to attack Ramaswamy is that it sees him as a convenient target for the kind of drama that could later generate headlines. As the Times notes, the pro-DeSantis advisers see attacking Ramaswamy as a possible “orchestra pit moment,” a reference to the late Fox News executive Roger Ailes’ theory that a candidate falling off the debate stage will generate more media coverage than one demonstrating policy chops.
Now it’s possible that DeSantis switches playbooks, especially now that this one has leaked. But given that Never Back Down has tremendous influence over DeSantis’ campaign, and is paying for much of the research and strategy work that a campaign normally handles itself, it’s fair to assume that this debate memo approximates the mainstream thinking in DeSantis World.
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