Social photography, a sociologist writes, is more about appreciating the present for its own sake than compiling a permanent visual archive. Review by leahollman
Defenders of photography as an art form tend to quake at what’s happening with their beloved medium. The casual way shots are taken and indiscriminately shared feels like a thinning and cheapening of the camera’s purpose. A debasement, even. I confess that this was my defensive posture when I picked up Nathan Jurgenson’s “The Social Photo: On Photography and Social Media.
Jurgenson, a sociologist employed by Snap Inc. , normalizes the phenomenon of snapshot saturation by erecting a historical, contextual scaffold around it. The social photo fulfills a fundamental human impulse to document experience, he writes, an impulse that takes different forms as technology evolves. The tools we see with affect what and how we see; they shape our “documentary consciousness.
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