Rhett and Link are YouTube legends. Now they want to be investors, too by abebrown716
“It was all so unknown when we were first getting started,” says Rhett, 43. “We were very much just focused on, ‘How can we keep doing this and providing for our families?’”
Rhett and Link have already established themselves as YouTube’s grand old men and as two of the platform’s most consistently lucrative stars, staples of. Over the last few years, they’ve increasingly displayed a desire to think bigger than their variety show, and in 2019, they dipped their toes into what remains largely uncharted territory for YouTubers: M&A.
With Flanagan’s help, Rhett and Link aim to be something akin to the venture capitalists who’ve been hurriedly shoveling money into the influencer industry—the “creator economy,” if you want to call it that—for the better part of a year, a group already including names like Andreessen Horowitz and Seven Seven Six, the new VC fund from Reddit cofounder Alexis Ohanian.
“Whenever I see a low-stakes opportunity to goof on something—but also ask, ‘Hey, why does this exist?’—that’s the space that I find myself in,” Johnson says.
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