The fashion insider doesn't roll out the welcome mat.
Although the bespectacled fashion insider is widely associated with her former role as J.Crew’s executive creative director, Lyons exited that post in 2017 and moved on to such other ventures as starting the natural line of false eyelashes Love Seen and working as an interior designer on “The Expert.”
Oxford Pennant was founded in 2013 by Horesh and Brett Mikoll, who met and bonded over the nostalgia of pennants during a business trip. Aware of how pennants have remained keepsakes for more than a century, the duo also recognized how cheap overseas production had turned them into “low-quality souvenirs.”
Initially, the founders were motivated to revive domestic production of pennants for beer money. After early days of handling distribution at night and on weekends, the founders have since established a Buffalo-based business that designs, manufactures and ships goods from one location. All of its pennants, flags and banners are U.S.-made.
Having worked with J.Crew in the past, Oxford Pennant has a history with Lyons’ alma mater, so to speak. In 2016, they started with a limited run of dorm-style pennants and three years later introduced a collaboration. Working with J.Crew’s design and product teams, Oxford Pennant created an Americana-inspired line that featured T-shirts with illustrations of bald eagles, strongmen and pin-up girls, co-branded camp flags and pennants.
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