An advocacy group is retiring the more than 50-year-old anti-pollution ad showing a man in Native American attire shedding a tear at the sight of litter. The public service announcement has been painful for some Native Americans who saw it as a trope.
NCAI plans to end the use of the ad and watch for any unauthorized use.
Dr. Jennifer J. Folsom, a journalism and media communication professor at Colorado State University and a citizen of the Choctaw Nation of Oklahoma, remembers watching the public service announcement as a child. She applauded Keep America Beautiful’s decision as an “appropriate move.” It will mean a trusted group can help control the narrative the ad has promoted for over 50 years, she said.
And, it reminded him of time spent with his father, said Cody, who lives at Santa Ana Pueblo in New Mexico.
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