It looks like major celebrities will be part of Pharrell Williams’ vision as Louis Vuitton’s new men’s creative director – kicking off with Rihanna in a new Louis Vuitton campaign.
Contacted by WWD, a Vuitton spokeswoman confirmed there is a new campaign featuringWilliams is scheduled to unveil his first collection for the luxury powerhouse on June 20, the opening day of Paris Men’s Fashion Week.
The eagerly awaited event is expected to be a highlight of the menswear showcase, scheduled to run through June 25. According to sources, the display will unfurl on the Pont Neuf bridge that starts at the foot of Vuitton’s Paris headquarters. The appointment of the U.S. musician at Vuitton cemented its positioning as a “cultural” brand, and marked the first major decision by Pietro Beccari since he took over as chairman and chief executive officer of The position had been left unfilled since the untimely death of William’s predecessor, Virgil Abloh, in November 2021.
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