Rihanna debuts the lookbook and campaign images for Fenty 2-20, the latest collection for her apparel brand.
Rihanna walks to the beat of her own drum. She releases albums on her own terms, brushes off anIndeed, freedom and self-expression is what she embodies. So much so that Rihanna is the, an accolade she has garnered for pioneering efforts in promoting diversity with all her endeavors, from her music to her beauty brand to her lingerie line.
This principle takes form in the release of her latest collection for her apparel brand. Dubbed Fenty 2-20, the 14-piece lineup is composed of oversized ribbed jumpers, matching trousers, hoodies, leather skirts, and sweater- and shirtdresses in saturated hues. There are also accessories, which include slouchy metallic ankle boots, high-tops, and sunglasses.
But what really takes the collection to the next level is the brand's marketing efforts. Lensed by photographer Thurstan Redding, the campaign features a band of models who fully encapsulate Rihanna's mission of diversity. Included are scholar Amy Sall, who pushes forward youth empowerment in Sub-Saharan Africa; Kai-Isaiah Jamal, a trans-visibility
artist and spoken-word poet; Alexandra Genova, a writer and documentary filmmaker; and Amrit, an artist and model. It also helps that all of them are mighty attractive too. See the collection in full.
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