Jay-Z is also an investor.
Is Savage x Fenty poised to become the next mega lingerie giant? If the brand's recent round of funding is any indicator, that scenario is looking more and more plausible.
The brand, which launched in March 2018, just received $50 million in additional funding from its pool of investors, brining the total amount raised to $70 million, according to a report in the. Among the group of investors? Jay-Z, whose venture firm Marcy Venture Partners LLC, helped back the label.
With Savage x Fenty rapidly gaining market share in the crowded lingerie market, it's only a matter of time until they reach the same level of exposure as other giants like Victoria's Secret, whose swift decline and associations with problematic men has been making headlines lately. Its diverse casting and size-inclusive offerings help it occupy an important space in the traditionally white-washed and one-dimensional intimates industry.
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