He designed Rihanna's iconic CFDA Awards naked dress. Now, they're collaborating on lingerie for Valentine's Day.
Author:Ana ColónUpdated:Jan 1, 2020Original:Jan 1, 2020To say Rihanna's Savage X Fenty had a blockbuster year would feel like a slight understatement. There was the blowout runway show, the $50 million fundraise, and as it closed out 2019, the lingerie brand announced it was introducing a brand ambassador program.
This capsule has been a year and a half in the making. "It started in 2018, actually — I don't remember how, exactly, she approached me, but I feel like I saw her somewhere and she whispered in my ear, 'You have to do Savage X Fenty with me,'" Selman remembers. "I just looked at her and was like, 'Okay.'" She followed up with him a few days later, and he officially signed on.
In terms of the Valentine's Day-themed collection, "I definitely wanted it to feel like a mix between Rihanna and me, as well as the Savage X customer who's just unabashedly herself. I wanted it to have a little bit of frill and a little bit of ruffle, but I wanted to have a little bit of sleaze, too — and I'm using 'sleaze' as a good word, because I wanted it to be really sexy and fun," he says.
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