Spotify is getting into the video podcast market in a big way and it's partnering with start-up Riverside.fm as the streaming giant’s official video creation platform.
The process of recording and editing video podcasts is simplified using Riverside. The platform was launched just two years ago and is now used by individual creators as well as enterprise customers like Guy Raz, Marques Brownlee, The New York Times, Fox Sports, Marvel and TechCrunch.
The new collaboration via Spotify’s Anchor application will enable Riverside users to upload their video podcasts directly to Spotify with just a few clicks, offering access to Spotify’s 406 million monthly active users. In addition, creators will also be able to access Anchor’s analytics tools which opens a variety of monetization options.... [+]
brings a much higher level of technical presentation to podcasts. Now it can upload videos to Spotify by directly liking to Anchor by Spotify.I spoke with Nadav Keyson, founder and CEO of Riverside: “This collaboration is a natural move for both of us. Spotify is expanding its investment in the podcasting space and already hosts more than four million podcasts on its platform.
Anyone can sign-up to record and edit unlimited content with professional quality on Riverside. Top creators worldwide such as Casey Neistat and Ali Abdaal already record their audio and video content using the platform along with broadcasters like NPR. I have a feeling that the Riverside platform will grow even faster now with this major tie-in with Spotify. Riverside also has the potential to be a valuable tool for journalists who want to remotely interview people because the platform can also produce transcripts. Ultimately, the platform may also develop as a live streaming tool for people who want to contribute to radio or TV stations remotely.
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