First phase of Rivian’s factory is supposed to make 200,000 vehicles a year
ATLANTA — Rivian Automotive will move ahead with construction on a factory in Georgia early next year, the company confirmed Thursday.
Customers can’t buy a truck or SUV at Rivian’s Atlanta location — the company only sells online to evade Georgia’s rules requiring auto manufacturers to have dealers. But the company hopes people who have already reserved one of Rivian’s vehicles or who are thinking about buying one will stop by to learn about electric vehicles, climb inside, take a test drive, and even buy a Rivian-branded jacket or backpack.
Rivian RIVN, -5.14% currently produces its R1T pickup truck and R1S SUV at a factory in Normal, Illinois. The vehicles currently cost more than $70,000 apiece. It plans a $5 billion manufacturing complex for a site east of Atlanta, where it’s supposed to produce R2 vehicles with lower price tags aimed at a mass market. The company is supposed to eventually hire 7,500 employees at the site near Social Circle, where grading of dirt is supposed to be complete by year’s end.
The first phase of Rivian’s factory is supposed to make 200,000 vehicles a year, starting production in 2024, with a second phase capable of making another 200,000 a year being complete by 2030. The design of the R2 will be unveiled next year, Rivian officials said Thursday.
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