Veteran publicity executive Robert Crutchfield died April 7 in Rancho Mirage, Calif., after a prolonged illness. He was 85. Crutchfield began his career in Hollywood in 1959 as a contract player fo…
Crutchfield began his career in Hollywood in 1959 as a contract player for 20th Century Fox after he left his job as KXYZ-ABC Radio’s youngest on-air radio DJ at the Houston station. Quickly thereafter in 1963, he was laid off after the studio neared bankruptcy due to the “Cleopatra” production. Crutchfield then switched over to MGM as an office boy and then publicist for the studio.
In 1982, he became senior VP of publicity at Lorimar-Telepictures, where he orchestrated the “Dallas” campaign “Who Shot J.R.?” while also overseeing “The Waltons,” “Knot’s Landing,” “Eight Is Enough” and “Falcon Crest.
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