Robinhood takes its IPO to the masses

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Robinhood takes its IPO to the masses
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  • 📰 TheEconomist
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The broker got people excited about investing. But it has also been at the centre of unease about the retail revolution, which peaked during the speculative frenzy in GameStop

IT WOULD BE hard for a firm that describes itself as “democratising investing” to go public in any other way. When Robinhood lists on the Nasdaq on July 29th institutional investors will, as is usual, be able to buy and trade shares on the exchange. Less conventionally, the retail-trading platform will also sell a third of the shares in itself to its customers.

For decades retail investors were overlooked and underserved. The rich might have dabbled in trading stocks directly, but most workers earned defined-benefit pensions, which kicked any portfolio-management decisions to pension-fund managers. The transition to self-directed 401K retirement plans, registered investment advisers and retail brokers was at first accompanied by wide trading spreads and meaty fees.

Lower costs for investors are a laudable thing. At Robinhood’s roadshow Mr Tenev claimed that his firm helped people buy shares in firms they love and got them excited about investing. By the broker’s reckoning, half of all brokerage accounts opened in America since 2015 have been set up through its platform. But Robinhood has also been at the centre of unease about the retail revolution, which peaked during the speculative frenzy in GameStop, a struggling video-game retailer, earlier this year.

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