Robot vacuum maker Neato is shutting down amid stiff competition
. The firm's sales haven't met expectations, in other words. Vorwerk is promising cloud and repair support to Neato customers for"at least" five years, so your robovac should continue to run for a while longer.a broken customer sign-in page. Neato's Facebook and Twitter accounts vanished, and support staff fell silent. Vorwerk is fixing the login issues and says they're not connected to the shutdown.
Neato emerged in 2005 and soon became one of the main competitors to iRobot's Roomba series. It stood out by pushing the limits of robot vacuum technology, such as by adding WiFi in 2011 and LiDAR mapping in 2020. Vorwerk bought Neato in 2017, but continued to run the brand independently. Neato ran into trouble, and restructuring efforts didn't turn the company around.
The closure isn't surprising. iRobot has long dominated robovacs, and claimed 46 percent of the market in 2020 to Statista. Neato, by comparison, had roughly 3 percent in preceding years and was already fading away by 2020. Competitors like Anker's Eufy brand, Roborock and Shark have entered the field and sometimes undercut Neato on price.Great deals on consumer electronics delivered straight to your inbox, curated by Engadget’s editorial team.
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