Roddy Ricch’s 'The Box' sounds like a squeaky windshield wiper — it’s also a hit
. It’s also not the most ambitious , or the obvious hit single single . It is, however, the album’s biggest hit since its release in early December. The 30 Roc-produced song is far from the Compton rapper’s catchiest — Roddy Ricch does catchy well — it’s built around what sounds like a sample of Roddy imitating the squeak a windshield wiper gives when it needs to be replaced.
“We made ‘The Box’ at 6am in NYC after being up all night, you can only imagine my face when Roddy already finished the song and said ‘Wait let me add something,” Keefa Black, an Atlantic Records A&R wrote onRoddy’s unconventional chorus is long, and forgoes repetition in favor of building a labyrinth of slang from hitting licks with a box to putting sticks in said box and cough syrup seals that need popping or enemies that have prices on their heads.
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