Roger Federer is taking his winning expertise from the tennis court to the world of shoe design.
Founded by duathlon and Ironman champion Olivier Bernhard, David Allemann, and Caspar Coppetti, On burst onto the running scene in 2010. The goal was to engineer a better running shoe that delivered a soft landing and firm takeoff, which led to the creation ofOn also boasts a stacked
, which includes five-time ITU world champion Javier Gomez and two-time Olympic triathlon medalist Nicola Spirig, among other endurance sport standouts., Federer, 38, “thought that they [On shoes] were a little strange to look at” at first, but soon realized that he admired the design that was worn by so many in his native Switzerland. In his preparation for competition on the court, he began wearing On shoes for his sprint training.
When the On team noticed Federer wearing the brand’s shoes during his travels around the world, they reached out to him for a meeting over dinner two years ago. From that point on, a relationship began to build between the Swiss athlete and the Swiss company. “Roger brings unique insight as one of the most influential and admired athletes at the top of world sport,” the release said. “Together, we are looking to create unique products and experiences for On fans around the world.”with goals that include returning to the Olympics after missing 2016 because of a knee injury.
Federer will end 2019 as the No. 3 player in the world behind Rafael Nadal and Novak Djokovic. He secured his 103rd career title at his hometown Swiss Opener in October and just completed an exhibition tour of North and South America.that he’s looking forward to big picture responsibilities. “I think I can motivate employees from a leadership perspective too, on how to stay humble but dream big,” he said.
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