Entertainment industry public relations and brand marketing powerhouse agencies Rogers & Cowan and PMK*BNC have announced they will operate as one entity. They are pooling a collective client r…
The move bucks a recent trend in the entertainment industry where clusters of publicists have peeled away from bigger agencies with their clients to form boutiques. Here, the betting is that bigger is better. The merge of these firms is made easier considering that both agencies are owned by the Interpublic Group of Companies, and are part of Octagon Sports and Entertainment Network. And both firms are already under the same roof in Los Angeles, at 1840 Century Park East.
Both companies have a long history in Hollywood that encompass the changing tides for Hollywood PR and star image building over the decades. PMK started as Pickwick Public Relations, founded by Pat Kingsley, Gerry Johnson and Patricia Newcomb. That firm merged in 1980 with Maslansky/Koenigsberg . PMK in its heyday in the ’80s and ’90s became the dominant PR firm. Steered by Kingsley, the late Lois Smith and Leslee Dart, the firm used its stronghold of superstars from Tom Cruise to set ground rules before giving stars for TV and magazine covers when cover subjects drove newsstand sales.
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
Entertainment Agencies PMK-BNC and Rogers & Cowan to MergeEntertainment agencies PMK-BNC and Rogers & Cowan are joining forces, bringing together a huge client roster of more than 500 actors, musicians, producers, directors, content creators and athle…
Leer más »
Movie Trailers This Week: 'Zombieland: Double Tap,' 'A Beautiful Day in the Neighborhood'Emma Stone stars in the 'Zombieland' sequel, while Tom Hanks is Mr. Rogers in 'A Beautiful Day in the Neighborhood,' from director Marielle Heller.
Leer más »
Entertainment Agencies PMK-BNC and Rogers & Cowan to MergeEntertainment agencies PMK-BNC and Rogers & Cowan are joining forces, bringing together a huge client roster of more than 500 actors, musicians, producers, directors, content creators and athle…
Leer más »
Canadian air force joins search for fugitive murder suspects in remote areaCanada's air force has been called in to a tiny community in northern Manit...
Leer más »
Marketing Exec Rebecca Mall Joins WMERebecca Mall is joining WME as a senior marketing executive. In her newly created role, Mall will oversee marketing and distribution strategy services for WME clients across all platforms including…
Leer más »
Marketing Mistakes Can Be Costly For Brands -- Forever 21's Diet Bar Debacle Is A Perfect ExampleMarketing mistakes can cost companies a lot more than just loss of sales. Losing loyal customers, bad press, disgruntled customers, and negative social media reviews are just some of the pitfalls brands deal with when things go wrong. How brands address these mistakes is critical.
Leer más »