Apple's decision to distribute its new streaming TV service through third parties is an unusual choice for the company.
Apple's decision to distribute its new streaming TV service through third parties is an unusual choice for a company famous for its isolationist policies. But the choice indicates that Apple sees value in breaking down its walls to reach cord cutters who have already flocked to other platforms, Roku CEO Anthony Wood said in an interview on CNBC Tuesday.
Roku held 37 percent of the market share of streaming media players as of early 2018, a Parks Associates report found, while Apple TV held 15 percent of the market share. Roku maintains dominance through a variety of devices that let customers access streamed content, including smart TVs and players that can connect standard TVs to streaming.
Apple offered sparse details about its new streaming service, which will include Apple TV Channels, which lets you sign up for third-party services, and Apple TV+. The company did not say how much it will cost to sign up for a la carte channels like HBO and Showtime through its service.
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