The Roku Channel, a two-year-old aggregator of 35 free, live channels and 40 subscription services, has become the latest streaming entity to offer a dedicated selection of kids and family content.…
will be delivered by the likes of Hasbro’s All Spark, DHX Media, Happy Kids TV, Lionsgate and Mattel.
As was the case in the broader streaming landscape when the Roku Channel launched two years ago, the family space has “lots of great content, but it’s dispersed across a range of both paid and free apps,” Roku VP of content Rob Holmes told Deadline in an interview. “We wanted to bring all of that content together in a single destination.”
Live, linear services will be included from Moonbug, pocket.watch and partners powered by Xumo including, Ameba, BatteryPop, KidGenius. Five exclusive, 22-minute episodes ofAbout 80% of programming recommendations across Roku Channel are now made through machine learning, from zero two years ago, Holmes estimated. While automation can improve viewer discovery and increase engagement , Holmes stressed that Kids & Family prioritizes safety.
Driving the overall initiative, Holmes said, is the notion that individual programs and shows can increasingly get traction with viewers when featured in ways that frees them from traditional scheduling and distribution constraints. “Kids just want the characters that they want,” Holmes said. “They have no particular association” with where the characters originate. Children tend to say, “‘I want‘” he added. “Who the linear network or studio behind that is is not relevant to them.”
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