Rolex Retailer Sets Its Watch in the West

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Rolex Retailer Sets Its Watch in the West
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Heard on the Street: The initial public offering of luxury watch retailer Watches of Switzerland has found favor by focusing on U.S. growth

The U.K.-based company, which sells brands like Rolex, made its market debut on the London Stock Exchange Thursday.

Its shares were up 15% in early morning trading, despite being priced toward the top of the initial range. Watches of Switzerland now has an enterprise value of around $1.1 billion—five times what Apollo Global Management paid for the...

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