Imagine partners Ron Howard and Brian Grazer both take an upbeat view of the changes reshaping Hollywood, arguing that streaming, while it has squeezed theatrical releases, has global reach that is…
, the forthcoming adaptation of J.D. Vance’s memoir that he is directing for Netflix, will wind up reaching more people through the streaming giant than it otherwise might have. “I feel like more people will come and see the film” despite its likely tight window. He cited the “nature of the film, which is a “character-driven story” that is “not a tentpole-type of movie.” Netflix had the “right marketing strategy, point of view, reason to make it.
Image itself has had to evolve dramatically to match the changing landscape, Howard and Grazer said. The company ended its 30-year business relationship with Universal in 2016, though it continues to make some projects handled by the studio. Beyond having to raise money and self-fund more projects, the move also coincided with an effort to streamline the organization and reduce hierarchy. “We’re trying to take away these infrastructures and empower creative people who are passionate,” Grazer said.
At the same time Imagine has gone through a revamp, Howard said, the industry has also evolved. “It’s ever more competitive, which is a little bit unexpected, in a way. You would think that it would make it easier to get things done. But each company is a brand and they’re trying to guard that brand very carefully and very methodically. That part of it leads to this quagmire and this slow process. That’s not always the case.
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