Ron Popeil, inventor known to generations of TV watchers for hawking products including the Veg-O-Matic, the Pocket Fisherman, Mr. Microphone and the Showtime Rotisserie and BBQ, has died at the age of 86, his family says.
The Associated Press
Popeil essentially invented the popular image of the American television pitchman, whose novel products solved frustrating problems viewers didn't know they had. He popularized much of the vernacular of late-night TV ads and infomercials, with lines like “Now how much would you pay?” and “Set it and forget it."
He would take the product-slinging style previously done at state fairs and Woolworth stores to television starting in the late 1950s, offering viewers a chance to skip stores and buy straight from the source with a simple phone call. In a 1997 Associated Press interview, he said his drive to invent was more than mercantile; it was a bit obsessive. “I have enough money today,” he said at the time. “But I can’t stop. If there’s a need for these things, I can’t help myself.”
Popeil was constantly parodied in pop culture. He was sent up by Dan Akroyd in the early days of “Saturday Night Live” with his “Bass-O-Matic” sketch.
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