Uncertainty about the spreading virus outbreak is putting the wedding industry -- from photographers and caterers to harried wedding planners and venues -- on edge.
David Gaffke, owner of the bridal salon Complete Bridal, poses in his shop in East Dundee, Illinois, on Feb. 28, 2020. He is heavily reliant on China for manufacturing. “It's frustrating when it comes to having to tell a bride that we're not able to fulfill your needs,” he said. “This is the most important dress they're going to wear.”
She and her fiance had 155 confirmed guests for their March 22 nuptials in Cedar Grove, New Jersey, with a handful of cancellations due to virus fear. One relative made it clear that she and her family will attend but would keep hugging and kissing to a minimum. “We’re trying to guess what is to come,” said Sasha Souza, a wedding planner in California’s wine country. “Guest counts are dropping dramatically. We have a wedding for 150 people in June and we’re now looking at 50 people. Guests are just like, ‘I’m not coming.’ Maybe they’ll change their minds. People are receiving such mixed messages right now.”
“It’s frustrating when it comes to having to tell a bride that we’re not able to fulfill your needs,” he said. “This is the most important dress they’re going to wear.”
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