Skin care brand Sachi Skin has filed a lawsuit against Current State parent company Seemark Brands, alleging trademark infringement.
“Defendants are selling their skin care products with the confusingly similar Current State of Skin branding on its packaging,” the suit stated, adding that the plaintiff sent a cease-and-desist letter to Parr and Hemmat at the end of January.
Sachi Skin, which was founded by Farah Bashir, has four products and holds trademarks for States of Skin, New States of Skin, State of Change, per the filing, and has applied to trademark Skin States. In a petition dated Jan. 26, Seemark Brands filed for cancellation of Sachi Skin’s “States of Skin” trademark registration, citing the phrase as an often-used descriptor [that] does not function as a trademark.
“The concept of Sachi Skin and the brand is the result of two decades of working to support and serve as an aesthetician and cosmetic formulator,” a statement from Bashir read. “I’m ready to stand with my community and firmly defend what we’ve created in Sachi Skin.”
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