Customer satisfaction is the number one measure of sales success and 66% of sales teams track customer satisfaction as their top KPI. Let’s take a look at mistakes that should be avoided by salespeople in order to gain consumer trust and increase retention.
takes the long view of business success. It increases retention rates, and enables positive word-of-mouth marketing which are both essential to generating recurring revenue.
“Early in my career, I always pushed to close deals and therefore was considered a top performer. Management loved me, or tolerated me, because of my numbers but I struggled to get along with colleagues. That led to frequently changing jobs and moving my family,” says Hughes. “It was only after discovering personal development that my income grew. Salespeople should continuously improve themselves and become a top performer beyond traditional metrics.
“Business leaders should discourage tactics that focus solely on closing a transaction and creating a commission,” adds Hughes, who has become a strong advocate for creating a great user experience. “Salespeople should build trust by truly addressing a consumer’s unique concerns. Talk less and listen more. Tap into your innate emotional intelligence and listen carefully so you can diagnose problems. As a salesperson, know your product’s features and benefits so you can deliver desired outcomes.
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