The spray-painted sunglasses that would eventually become Pit Vipers were once traded for beers and rides to the slopes. Now an established brand popular among skiers and speed demons, the SLC company 'is serious about taking things less seriously.'
For co-founders Chris Garcin and Chuck Mumford, along with company president Dave Bottomley, who are all skiers, Pit Viper is about having a sense of humor, especially in the sometimes-stuffy world of skiing.Despite all the deadpan silliness, their venture has evolved in the past decade from fashioning some of the first Pit Viper sunglasses in a garage to now selling more than 30,000 pairs a year.
It also employs about 90 people — all while supporting athletes and speed demons of all genders, including those often underrepresented in traditionally male-dominated sports, standing up to “racist losers” and donating to causes that align with the company’s ethos.In 2012, Chuck Mumford found the first pair of what would become Pit Vipers in a military surplus store, said Chris Garcin, who’s been friends with Mumford since college.
Mumford began “gaining some momentum” with his project, says Garcin, and he knew Mumford was on to something.Garcin had a sticker machine, because he was running a small sticker company at the time, so the two of them would hole up in his garage, with Mumford spray-painting pairs of Pit Vipers and the two of them carefully placing four different stickers on each pair by hand. “It was labor-intensive,” Garcin said. “We did a total of I think 10,000 pairs that way.
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