Samsung just revealed a new rotating TV that's like a giant smartphone for your living room

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Samsung just revealed a new rotating TV that's like a giant smartphone for your living room
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Samsung's new Sero TV rotates between portrait and landscape mode to match the way you use your smartphone.

called the Sero that can rotate between vertical and horizontal orientations, a feature that allows your TV to resemble your smartphone.

It’s just one of several unconventional TVs that we’re expecting to see at CES, the annual technology conference in Las Vegas.Samsung just unveiled a new 4K TV called the Sero, which rotates between vertical and horizontal orientations to simulate the experience of using a smartphone. Why would you want your big screen to resemble the small screen you carry around in your pocket? If you watch a lot of internet-delivered streams on your TV, going vertical could provide a better experience scrolling through long feeds such as selections of YouTube videos. And of course, a lot of the videos on YouTube and other services these days are shot on smartphones in portrait mode.

„It’s a great place to spot trends and see which ecosystems are growing,“ Avi Greengart, founder and lead analyst at technology research firm Techsponential, said in a previous interview with Business Insider.

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