Samsung Latam, the regional division of the electronics giant, has decided to dedicate an online space to increasing the visibility of its brand in the metaverse.
Samsung Latam, the regional division of the electronics giant, has decided to present its own space in Decentraland, an Ethereum-based metaverse platform. The space, which will be named “House of Sam,” will allow users to have virtual contact with different products of the brand, and play mini-games to win Samsung-branded rewards for their avatars.
According to reports, the goal of this move is to bring the brand closer to a new generation of consumers using the metaverse as a tool. The space is already open for users, being launched on September 1 with a virtual show from the Brazilian trio, Melim. About the launch of this new digital space and its objectives, Arthur Wong, marketing director for Samsung Latam, stated:
Our customers will be able to interact with each other and participate in exclusive shows, courses, and events that we will offer for free at Decentraland, one of the most democratic and open spaces in the metaverse. Our goal is to be ever closer to Gen Z, our younger consumers who no longer draw boundaries between what is physical and what is virtual.
This is one of many moves Samsung has already made directly into the metaverse, though the company has also been active in the NFT marketplace and the bitcoin mining chip business. In July, the company