Samsung reportedly pivots chip strategy; may take Apple's approach

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Samsung reportedly pivots chip strategy; may take Apple's approach
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Samsung may take a page out of Apple's playbook by making chips specifically for Galaxy phones.

explains that Samsung's System LSI division, which makes chips, does not have a very close relationship with Samsung's mobile unit, known as MX or Mobile eXperience.

The two units have more of a buy and sell relationship, meaning the MX unit is just another customer for the LSI wing. Other than that, Samsung's chip-making arm doesn't just make chips for Samsung-branded phones but also has other customers like Vivo. President and Head of Samsung's MX Business TM Roh has apparently said that Samsung will now make processors specifically for Galaxy phones. This plan was allegedly revealed during a town hall meeting when an employee asked how the company would resolve the game optimizing service controversy.

GOS is an app that comes pre-installed on Samsung phones and is supposed to prevent the devices from overheating. That's done by limiting performance and Samsung was criticized for not allowing customers to disable the service. The company later shipped an update to address this but the whole saga left a sour taste in customers' mouths and there are some signs that this has

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