No more screen glare for Samsung’s stylish lifestyle TVs.
Samsung has managed to single-handedly define the category of “lifestyle TVs” — high-design TV sets that blend into the home more seamlessly than traditional TVs — with The Frame. I’ve got several friends, coworkers, and family members who have recently purchased some model in The Frame lineup. For them, the device’s stylish look, customizable bezels, and ability to showcase artwork or personal photos when the TV is “off” are more important than the latest picture quality or HDMI specs.
The anti-reflective display could be a huge draw for consumers; The Frame is able to match the white balance and brightness of artwork based on ambient lighting in a room, but if there’s one thing that gives away the fact that you’re still looking at a TV, it’s screen glare.By introducing a new anti-reflective film and other anti-glare measures, Samsung hopes that oil pantings and other art will pop off the screen to a more impressive extent than before.
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