Don't sleep on the Samsung S95C OLED. At a much more friendly price point, this TV is shaping up to be a worthy challenger to its far more expensive cousins.
What could be worth traveling 3,000 miles in a cramped airplane to New Jersey? The chance to go hands-on with not one, but three of Samsung’s most hotly anticipated TVs for 2023.
Related The Samsung S95C is one of the most gorgeous TVs I’ve laid eyes on, and it is easily in the running to be the best TV of 2023. That means that the display panel itself could potentially hit up to 2,000 nits of brightness — that’s a very exciting number. But that’s what the panel can do. As we learned from last year, that doesn’t mean that Samsung Electronics — the arm of Samsung that takes the panel and makes it into a TV — is necessarily going to unlock all of that brightness potential.
After this trip, I no longer worry about QD-OLED’s viability in bright rooms. Can it get as bright as the QN95C Neo QLED? No, it can’t. But when you consider you’re talking about pure blacks on the S95C, the contrast ratio is just off the charts. And keep in mind that the measurements I took were in the TV’s filmmaker mode, with color temperature set to the warmer side. With a cooler color temperature , the perceived brightness of the S95C would be even higher.
Setting that aside, the S95C’s out-of-box color accuracy was superb, and color volume was the best I measured all day: 74% of BT.2020 and 100% of Rec. 709. In TV geek speak, that’s spectacular. While I think it is fun to make some educated guesses about how these TVs are going to do this year, I also think it is important to remember that firmware updates can and will happen. I won’t be comfortable definitively ranking TVs and pitting them against each other until at least one month in, and six weeks is probably a better waiting period. As Samsung deploys firmware updates to its TVs, their performance capabilities will change, for better or worse.
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